2009 Business Expo Schedule
9:30 a.m. – 5 p.m. - Booths Open
9:30 – 10:30 a.m. - Opening Seminar
Low Cost/No Cost Strategies for "Greening Up" Your Business
– Case studies from local businesses
– Getting started with "low hanging fruit"
– Measuring success
– How sustainability can be a strategic advantage
– Setting goals
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Panelists:
Jaime Miyares, Self Help Credit Union
Maria Kingery, Southern Energy
Alicia Pandimos Maurer, Lord, Aeck & Sargent Architecture
11 a.m. – 12 p.m.
A Road Map for Sustainability Marketing
– Positioning your firm and communicating your commitment
– Aligning your marketing practices with company goals
– Consistency and transparency in messaging
Moderated by: Evelyn Contre, Managing Director, Springleaf Strategies
1 – 2 p.m.
I’ve Cut All I Can, Now What?
– Financial strategies
– Cutting costs, sticking to a budget, watching expenses
– Available business resources
– Employee morale – strategies for keeping employees upbeat & productive
in a down economy
– Valuing customer relationships and providing superior customer service
– Visibility on a budget – how education, workshops, seminars, and PR
can be effective strategies for raising awareness
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Panelists:
Arthur Gordon, The Irregardless Café
Barry Long, Millennium Print Group
Lisa Disbrow, Scout & Molly’s
Contributions from Mark McKnight, NC Small Business & Technology
Development Center
